The internet is well on its way to replacing television. There is no reason not to take advantage of this opportunity. Companies nowadays are slowly shifting parts of their business to the online sphere. Whether it is a simple website or doing all their marketing and sales activities online. Video marketing is now one of the most popular online advertising choices. Using the best video production Melbourne can offer will immensely help you with your advertising.
Why do companies decide to go online? Because they can reach a huge audience, and acquire customers more easily. Marketers now take advantage of this trend. How? There are several ways that you can reach your target audience online. These can include Email marketing, Search engine marketing, Social media marketing, Content marketing etc.
In the past few years, Content marketing has become a very hot topic. In general, we can define Content marketing as any marketing activity that includes sharing of content and media online, done with an intention to reach a targeted audience. This is an excellent way in which companies can acquire more customers.
When we talk about sharing content, you may think of regular blog posting. But it involves a lot more than that. The content can include case studies, white papers, press rleases, presentations, photos, videos etc.
Statistics show that content that includes videos, gets a higher average time on site, than content with only text and images. Why is that? Video simply keeps our attention better.
Why choose video marketing and go with the best video production Melbourne can offer?
A good video incorporates three types of aesthetic elements, and ideally all three are used to communicate with the audience. These are the visual, aural and conceptual elements. These three, together create a perfect combination to allow for keeping people’s attention.
With all of the information overload today, people are looking to find the content they need, quickly and easily. But the information has to also have value. Video is a platform that allows you to meet all of these requirements with ease. You can deliver valuable content in an easy to digest way that most people will appreciate.
Unlike text-based content, video reduces the time needed for the viewer to receive the information. Video allows the audience to spend the least energy to process the information. And they also get to have fun, provided the video is well produced.
That’s why companies work so hard to bring their marketing activities to a whole new level using video production. But implementing a video marketing campaign is not as simple as it may seem.
Video marketing mistakes
As mentioned above, video marketing can be the perfect tool for meeting your marketing goals. But simply making and publishing a video, doesn’t always necessarily mean that you will end up with successful marketing campaign. There are a number of factors that you need to pay attention to. Below are some of the biggest video marketing mistakes that companies make.
Your video doesn’t have a purpose
You can’t make a video, just to make a video. What is it that you have to say? What is the message that you want to deliver to your audience? Why are you making it? If you don’t have an answer to these questions, don’t try to make a video at all. Make a plan. Set your goals. Then go for it.
Your video is too long
Many marketers make this mistake. You think if you put more information in your video, you will keep the audience interested? Ain’t nobody got time for that! Your video is NOT a movie. Keep it short and simple. Ninety seconds is more than enough. Research shows that people click away in the first 20 seconds, if they see that the video is going to be too long. They are simply not wasting their time, sorry.
Your video is boring
Is there anything left to say? Work hard on the content. Think how you can make your video interesting. Find out what the audience wants to see, NOT what you think they need to see.
Not mentioning where else audience can find you
You have a website, social media accounts, blogs, video channels… You are wasting your time if you don’t include information in your video. Let viewers know where they can reach you. Don’t forget to remind people where they can find you. ”Follow us, subscribe, visit our website…”Get close to the audience. Be more interactive. Engage.
Forgetting about social media
Why are you releasing a video, if no one will see it? Don’t forget to share it with people. Use the benefits of social media. It can go viral within a day.
Going for the wrong audience
Not everyone likes, or needs everything. You have certain thing to offer, to a particular group of people. Define the target audience and stick with it. If more people see and like the video, then great. If not, don’t force it.
Your video is too promotional
If people wanted to see commercials, they would turn on their TV. They go online for a reason. They want to watch whatever THEY want. Don’t be one of those annoying companies that exaggerate the ads. Of course you want people to know what you are offering to them, but try not to be so pushy.
Instead, focus on entertaining the viewers. They are intelligent beings that know how to make a difference between a good and a bad video. Focus on creating a good video, instead of forcing an average one on people.
Being cheap with your video budget
“Why spend so much money on filming a video? We can do it! We can save more money if we do it ourselves”. You don’t want to be an amateur. Find a video production company in Melbourne, and let the professionals do their job.
How much can you really know about video production if it isn’t your primary profession? Technology moves forward rapidly, and you certainly don’t want to waste your money buying the newest equipment every time you want to make a video. Make sure the videos are of high quality. You want to make a good impression after all, don’t you?
Choosing the wrong production partner
Finding a video production company that has the latest, and most expensive equipment is not enough. The partner you are working with, must understand your own industry, and your own customers. Help them by doing a little market research, if needed. Don’t engage with someone who doesn’t even try to see things your way, or understand your particular business needs.
These are some of the mistakes that you can make in your attempt to launch a video marketing campaign. But the biggest mistake is not doing it at all. These days video marketing is “a must”. Just be careful, and go for your goal.