If you have an online business and you are not using video marketing as part of your advertising strategy then you are leaving money on the table. Maybe you’ve thought about doing video, but got discouraged because it seemed too complicated, time-consuming, or expensive. Well, don’t be discouraged because making videos today is much easier and accessible for everyone.
In the past, the only video marketing a business could do was through movies or television. And you usually needed a big budget to do it. Today, video marketing is much more prolific and accessible. Businesses online today can’t afford not to be using video as part of their marketing strategy.
Online video is rapidly growing. It has been estimated that by 2017 over 69% of internet traffic will be in the form of video content. Thanks to YouTube, which receives over one billion unique visitors each month, watching videos online is more popular than ever.
Video for content marketing
Content marketing is the process of creating and publishing various kinds of content and sharing it with others. Creating content that pertains to business services or products is a popular way of getting new customers.
Even you have the world’s greatest product, you still need a way to market it and help people understand why it is such a great thing. Compared to text based content, video offers a better way of helping people grasp why they should buy your product or services.
When given the alternative between video and text, a majority of people will opt for video. Using video is better than using text. Videos can more easily hook your audience, which is the most important part of attracting audiences. After you’ve got your audience hooked, you can give them text-based articles for detailed clarifications.
Videos get ranked higher in search engines
Forrester Research, an independent technology and market research company, concluded that videos are 50 times more likely to be ranked on the first page of search engine results as opposed to text-only pages.
It’s still great to have text based pages, and in most cases is still a necessity. The best thing to do is to include a video that links to your other web pages. All the pages of your website will have greater rankings. The best way to upload videos is by using YouTube. You can then embed those videos in the content of your website.
Video is easy to produce
If you have a business that sells services or products, you don’t have to have the slickest most well-produced recording to benefit from video marketing. It’s much easier now to buy a decent webcam and just record yourself talking about your products and services. Of course, you will want to make it interesting and entertaining in some way. Find a way to be creative.
Some people are better with video than others and it pays to do some research about tips and tricks for creating great video content. The more well-educated you are about the subject, the better your videos will become.
Videos can go viral
One of the other great things about video is how it can go viral. Social media has created an opportunity for organic viral growth. Create a great video that is funny or interesting and someone will want to share it with their friends and colleagues. Before you know it, you may have thousands of views within a short period of time.
You don’t have to look too far to see countless examples of this. There are cat videos on Youtube which have over 10 million views. If you were selling cat toys or cat food, having videos like these could be a great way to attract customers.
It can be difficult to know whether or not a video will go viral, it’s really up to the people and whether they like it or not. However, there are ways that you can educate yourself so that the videos you create have a better chance of going viral.
It’s important to remember to make your videos easy to discover and to share. One way you can do this is by writing keywords in the title and description of the video. When people search those keywords which pertain to your video’s content, they’ll be more likely to find your video.
Making your video share-able is not so difficult today. Video websites like Youtube and Vimeo are free and they offer social media buttons which make your video easy to share on popular social media websites like Google+ and Facebook. If you have a website, you can include social media buttons which do the same thing. It’s a great way to get the word out about your business.
Making your videos mobile-ready
The amount of people accessing the internet through a handheld computer or mobile device is rapidly growing. More and more people are buying smart phones and handheld electronic devices. It is estimated that by 2018, over 65% of video online will be accessed via mobile devices.
One way to make your videos better for mobile is by uploading smaller sized videos that load faster on the smartphone. If someone is on their mobile device trying to watch a video and it is taking too long to load, there’s a good chance they will skip your video and look for something else.
Start video marketing today
If you have products or services for sale, find a way to talk about it and make a video. You can also hire professionals to help you create your videos. Remember not to over-complicate the process. Keep it simple. Figure out what you want to say, make a video, and post it online.
If you want superb quality when it comes to video production, we can help you. Our video production company, PineFresh, will make attractive videos to captivate your audience. Forget about wasting your precious time with cameras and other video equipment.
We’ve got everything covered for you. We have worked in various industries and chances are, we know what kind of videos attract clients in your industry. Let our professionals handle complicated tasks like video editing. It’s best that you stick to what you know best and let us handle everything related to video production.